Professional and client referrals are one of the best ways to get new business but most people don’t pursue referrals and miss a huge opportunity for new business. If you’re good at what you do, you will probably get a few referrals from clients or business associates. But if you pursue referrals, you may find that it’s one of the better ways to get new clients.
A referral program can be whatever you want it to be but to put some thought into it and have one in place is key to maximizing referral potential.
When you have established a good relationship with a client or a business associate, it’s acceptable to ask them if they know anyone that could use your services. They may give you a few names which are great leads to have. It’s easy to call new potential clients and break the ice by dropping the name of someone you both know. That’s the power of a referral, it speeds up the process by establishing trust and familiarity with someone you don’t even know.
Incentives are another good way to get more referrals. You can offer a discount on future jobs to clients that provide referrals. You can give out gift cards for referrals that turn into clients. There are many ways to reward people for the referrals they send you. Be creative, work with your budget, and set something up to take advantage of one of the best ways to get new clients.