Search Engine Optimization
Search engine optimization (SEO) could be one of the most intimidating things you face in your marketing efforts. If you’re not familiar with how it works, it can be a long road to figure it out and even after you do, you may not get the results you want. Hiring a professional can be expensive and ongoing. However, good SEO is probably the best way to get people to look in your direction when they are looking for a drone pilot.
Good SEO doesn’t get you the job, but it can get potential clients that are already looking for drone services to look at your website, check out your portfolio and see what you offer. If they like what they see, then you have a good chance of picking up a new job or new client. But hitting the front page of Google in an organic search is more difficult than it sounds.
Your approach to your SEO will depend on your situation, your budget, etc. It can be a big project so check your options and decide what the best approach is to produce the results you want. Remember, good SEO is just one piece of your marketing effort and how big of a piece it is depends on the specifics of your operation and marketing plan. You may find that you want to rely more heavily on advertising or networking or something else. Regardless of your ultimate approach to SEO, there are some basics you should do to help you show up when people search for drone services.
Google my business is a must to get your company listed with Google and start showing up in searches. https://www.google.com/business/ It is free and easy to create an account and will help get you seen when people search for drone services. It also serves as another place to show off your work and even post short articles about your company, expertise, etc.
Once you are listed on Google, people will have the ability to rate your company and leave reviews. Good reviews can be the difference between you and your competition and bad reviews can work in the opposite direction. Use the review opportunities to your advantage and request that the clients that have had a good experience write a review for you. It only takes a few bad reviews to affect your overall rating so be a pro, do a great job, and earn good reviews.
A robust listing on Google can go a long way, so spend some time making your listing stand out with great pictures and content and update your listing on a regular basis.
If you are going to build or manage your own website using WordPress as we discussed in “Building Your Website”, there is a plugin called Yoast which makes optimizing the pages on your website easy. The plugin analyses the page for the search terms you specify and tells you exactly what needs to be done to optimize the page. There is a free version and a paid version so you can use the one that best fits your needs. In using the Yoast plugin, you will learn more about SEO which will help you as you continue to build new pages and posts on your site.
If you are not going to build your own site or hire a professional to help with your SEO, do some research about tools that can help get your site seen. The rules of SEO change frequently so we won’t make any recommendations here because they may become obsolete. Instead, search the internet to find options on how to easily get your site indexed, submitted, or seen. When researching solutions, make sure the articles are current and not something that was written a few years back. Old articles may not be relevant. You should find everything from free solutions that take some time and effort to paid solutions that take the workload off of you. You may not use any of the solutions you find but it is worth checking into.