Under Promise Over Deliver
If you’re going to be successful in getting work, you have to make your clients happy. Part of building a relationship with your clients is establishing trust. The client needs to know that they can trust you to do the work, deliver it on time, and produce a quality product. When they lose trust in you, you lose the client.
It seems like common sense but some pilots still struggle with it. They get so tied up in how much they’re making on the specific job, they lose sight of the bigger picture. They won’t put in the extra effort to make the client happy because they feel like they delivered appropriately for what they charged. While this may be true, clients can be demanding and sometimes, a little extra effort will produce a lot more work.
Another big mistake pilots make is thinking that their work is above reproach. They deliver the product and the client doesn’t like it, wants something different, or needs changes made. A great way to lose that client is to blame them. It may be the client being difficult but it could be that the work wasn’t as good as it should have been. It pays to look carefully at the situation and figure out why the work wasn’t accepted.
Getting work is hard so once you have it, don’t let it go. Under promise and over deliver will help you keep the clients you’ve worked so hard to get. Do what you say you are going to do… and then some.